Independent pricing guide based on reported contract data. Not affiliated with ZoomInfo. Verified April 2026.

ZoomInfo vs Clearbit (Breeze Intelligence): What Changed After the HubSpot Acquisition

Updated 9 April 2026

Clearbit was acquired by HubSpot and rebranded as Breeze Intelligence. If you use HubSpot, you may already have access to Clearbit's enrichment capabilities. Here is what that means for your ZoomInfo decision.

Key Context: Different Tools for Different Jobs

ZoomInfo = Prospecting

Find new contacts and companies you do not know about. Build outbound lists. Discover intent signals. Export to CRM for outreach.

Clearbit/Breeze = Enrichment

Add data to contacts already in your CRM. Auto-fill forms. Score leads based on company attributes. Keep existing records current.

Key insight: ZoomInfo and Clearbit/Breeze solve different problems. Many teams need both a prospecting tool AND an enrichment tool. The question is whether Breeze covers enough of ZoomInfo's enrichment use case to reduce what you need from ZoomInfo.

Pricing Comparison

ProductPriceWhat You Get
ZoomInfo Professional$14,995/yrFull prospecting + enrichment + 5,000 credits/mo
HubSpot Marketing Hub Pro$10,680/yrFull marketing suite + Breeze Intelligence enrichment
Breeze Intelligence API$1,188/yrEnrichment API only ($99/mo)
Clearbit (legacy)DiscontinuedMigrated to Breeze Intelligence

Decision Framework

You can drop ZoomInfo if...

  • ✓Your primary ZoomInfo use case is CRM enrichment (not prospecting)
  • ✓You are already on HubSpot Marketing Hub Professional or Enterprise
  • ✓Your outbound team is small (under 5 SDRs) and can use Apollo for prospecting
  • ✓You do not rely on ZoomInfo intent data

You still need ZoomInfo if...

  • ✗Net-new prospecting is your primary use case
  • ✗You need intent data to prioritize outbound accounts
  • ✗You are not on HubSpot (Breeze Intelligence requires HubSpot or standalone API)
  • ✗Your team needs direct dial phone numbers for cold calling

More comparisons: vs Apollo | vs Lusha | vs Cognism | All Alternatives

Frequently Asked Questions

Is Clearbit now part of HubSpot?
Yes. HubSpot acquired Clearbit in late 2023 and rebranded it as Breeze Intelligence. If you are on HubSpot Marketing Hub Professional or Enterprise, basic Breeze Intelligence enrichment is included in your existing subscription. Standalone API access is available for $99/month.
Can Breeze Intelligence replace ZoomInfo?
Only for CRM enrichment use cases. Breeze Intelligence automatically enriches contacts and companies in your HubSpot CRM with firmographic and technographic data. It does not replace ZoomInfo for net-new contact prospecting, intent data, or building outbound lists. Think of Breeze as an enrichment layer, not a prospecting database.
Do I still need ZoomInfo if I have HubSpot?
It depends on your primary use case. If you mainly use ZoomInfo for CRM enrichment (filling in company data, job titles, technographics), Breeze Intelligence may be sufficient and is already included in your HubSpot plan. If you use ZoomInfo for outbound prospecting and building contact lists, you still need it (or an alternative like Apollo).
How does Breeze Intelligence pricing compare to ZoomInfo?
Breeze Intelligence is included in HubSpot Marketing Hub Professional ($890/mo) and Enterprise ($3,600/mo) plans. Standalone API access is $99/month. ZoomInfo starts at $14,995/year. If you are already on HubSpot, Breeze is dramatically cheaper because you are already paying for it.
What is the difference between prospecting and enrichment?
Prospecting means finding new contacts and companies you do not know about yet (ZoomInfo, Apollo, Lusha). Enrichment means adding data to contacts and companies already in your CRM (Clearbit/Breeze, ZoomInfo OperationsOS). Many teams need both: a prospecting tool to find leads and an enrichment tool to keep CRM data current.